Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't...
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield...
de la 143,99 RON
2 oferte
Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been...
de la 144,57 RON
2 oferte
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated...
de la 105,28 RON
4 oferte
You've got your hands on one of the greatest marketing manuals ever written-the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing...
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