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Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with...
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Chapter by chapter, you'll delve into innovation, valuation, intellectual property, strategy, financing, pitching, transactions, contracts, and regulatory affairs. Through numerous...
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International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer...
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Chapter by chapter, you'll delve into innovation, valuation, intellectual property, strategy, financing, pitching, transactions, contracts, and regulatory affairs. Through numerous...
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Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding...
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Limba: franceză, Legare: Carte broșată, Număr pagini: 256, Autor: Noel, ISBN-13: 9791094878637...
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You Are the Fuhrer's Unrequited Love...
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