Developing good marketing and subsequent good returns in businesses is a fundamental requirement of any business what wishes to progress well in the long run. The focus of this book...
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Examines various aspects of communication in business, including an extensive historical overview and introduction of business communication and overcoming barriers to communication...
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Provides readers with a comprehensive understanding of the ever-evolving world of e-business. Through expert analysis and practical insights, this book delves into the importance of...
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Knowledge based marketing is a key tool used for competitive advantage by most multinational corporations in today's global markets. This book covers a wide range of prospects from...
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Provides a comprehensive guide for businesses looking to optimize their technology organisation. The book introduces the SIGMA approach - a strategic framework designed to align technology...
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Focuses on business risk management and the factors affecting enterprises. The fundamental concepts of risk management are explained with a particular focus on e-business. The factors...
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