Marketing Management, Global Edition...
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The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and...
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Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish...
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Principles of Marketing, Global Edition...
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Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health,...
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Framework for Marketing Management, A, Global Edition...
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For marketing management courses. The gold standard for today’s marketing management studentMarketing Management gives students the tools and frameworks to design and execute successful...
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Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The...
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Marketing: An Introduction -- Global Edition...
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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative...
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