Guides readers to consider style not as an elegant accessory of effective prose but as its very heart. This title presents writing as an intellectual activity, not a passive application...
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Chapter by chapter, you'll delve into innovation, valuation, intellectual property, strategy, financing, pitching, transactions, contracts, and regulatory affairs. Through numerous...
Detalii
Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with...
Detalii
Chapter by chapter, you'll delve into innovation, valuation, intellectual property, strategy, financing, pitching, transactions, contracts, and regulatory affairs. Through numerous...
Detalii
International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer...
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Limba: franceză, Legare: Carte broșată, Număr pagini: 256, Autor: Noel, ISBN-13: 9791094878637...
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You Are the Fuhrer's Unrequited Love...
Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students...
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Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding...
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