Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and...
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech...
Limba: engleză, Legare: Carte broșată, Număr pagini: 174, Editura: DIVERSION BOOKS, Autor: Geoffrey A. Moore, ISBN-13: 9781682302118, Data emiterii: 2015...
Detalii
The bible for bringing cutting-edge products to larger markets-now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A...
You've read the headlines: industry after industry (airlines, automakers, drug companies, high tech) battered by globalization, deregulation, and commoditization. The Darwinian struggle...
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In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and...
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