Nicknamed ''the father of public relations, '' Edward Bernays (1891 1995) was a pioneer in the fields of propaganda and PR. This is the first comprehensive volume...
In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious...
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism...
Famed as "the father of public relations, " Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first...
Limba: germană, Legare: Carte broșată, Număr pagini: 160, Editura: Orange Press, Autor: Edward Bernays, ISBN-13: 9783936086355, Data emiterii: 2013...
Limba: engleză, Legare: Carte broșată, Număr pagini: 160, Editura: MARTINO FINE BOOKS, Autor: Edward Bernays, ISBN-13: 9781684222360, Data emiterii: 2019...
Detalii
"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies...
Complete 1928 original edition of Propaganda by Edward Bernays, pioneer in public relations and influencing the masses. This book details how careful manipulators can use psychology...
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