What does it really take to get productivity from people and, by doing so, maximum profits for a business? With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet...
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. In this updated...
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As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate...
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan --...
Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the...
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