A celebration of the great Guinness(R) success story; featuring advertising campaigns and a collection of delicious Guinness(R) inspired recipes. From the beginning in 1759 when Arthur Guinness signed a 9,000-year lease on a Dublin brewery to the present when over 10 million people around the world enjoy Guinness(R) beer everyday, this book celebrates the story of one the world's most iconic brands. It reveals the compelling history of the beer, with evocative photographs of the people and places that are such a part of the rich heritage of Guinness(R), the brand . Added to this are eighteen delicious Guinness(R) recipes, both classic and contemporary, that make the most of the taste of one of the world's best-loved beers.