Der Bestseller zur Risikobewertung jetzt als Broschurausgabe. Das ganze Leben ist ein einziges Risiko. Menschen in allen Bereichen des Lebens - Politiker, Wissenschaftler, Geschäftsleute,...
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Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the reader deep inside the workings of a major company in Only the Paranoid Survive. Under Andy...
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The inspiration for the film that won the 2004 Sundance Film Festival Audience Award for Best Documentary, The Corporation contends that the corporation is created by law to function...
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While it has been pointed to time and again by governments and pundits promoting laissez-faire economics, The Wealth of Nations actually shows that Adam Smith viewed capitalism with...
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Limba: engleză, Legare: Carte broșată, Număr pagini: 832, Editura: Bloomsbury Publishing, Autor: Alice Schroeder, ISBN-13: 9780747596493, Data emiterii: 2009...
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable...
The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual...
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The most influential book of the past seventy-five years: a groundbreaking exploration of everything we know about what we don't know, now with a new section called "On Robustness and...
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In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together...
"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place. " --Julie Bick, best-selling author of ALL...
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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective...
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The first concise book of essential Welch-isms, abridged from the bestselling Get Better or Get Beaten Jack Welch built a career out of fighting waste. 29 Leadership Secrets from Jack...
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A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising...
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"We're going to raise traders just like they raise turtles in Singapore. " So trading guru Richard Dennis reportedly said to his long-time friend William Eckhardt nearly 25 years ago...
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