I THINK WE'RE WASTING THE CHANCE OF A LIFETIME. This is an urgent call to do the work we're hiding from, a manifesto about living with things that might not work and embracing tension when doing your art. The book: Is in full color throughout. It feels more like a high-end magazine than a book, and I think even people who hesitate to buy and read books will be engaged by this one. The format is new for me and as far as I know, no author has written a book quite this way. It pushes us to dig deep inside so we can do better work and impact the things we care about. Is urgent, personal, in-your-face and as honest as I could make it.