The Organic Growth Playbook Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time (ISBN: 9781839826870)

The Organic Growth Playbook Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time (ISBN: 9781839826870)

The Organic Growth Playbook Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time (ISBN: 9781839826870)

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The Organic Growth Playbook Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time

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Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating - or even doubling - growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process. This book forms part of the American Marketing Association (AMA) Leadership series: The Seven Problems of Marketing.
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