The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property (ISBN: 9781591842378)

  The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property (ISBN: 9781591842378)

The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property (ISBN: 9781591842378)

Spuneți-vă părerea!

Ofertele pentru produsul

 

Spuneți-vă părerea!Informaţii magazin

The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property

185,00 RON
Detalii de livrare la magazin
spre magazin »
karte.ro
Descrierea produsului
Genul Afacere, Economie, Limbi străine

Ați găsit greşeli în descrierea produsului? Vă rugăm să ne trimiteți o notificare!

How to turn intellectual property into an indispensable source of competitive advantage Mark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers?yet barely able to eke out a profit. They?ve also worked in undisciplined, mismanaged companies that generate huge margins year after year. The key to sustainable profits, they realized, was intellectual property. Yet most managers are unable to see the power of IP because they were trained to focus on more tangible factors. This book is about turning invisible assets into an unbeatable edge. With the right IP and the right strategies, companies can command premium prices, increase market share, sustain lower costs, and even generate income directly. Without it, their products are undifferentiated and they can compete only on price. The authors teach readers a new way to see their invisible assets, analyze them, and build a business around them. Unlike other books that focus on the legal and technical issues of IP, this one is totally practical. Blaxill and Eckardt include fascinating case studies, ranging from golf balls (did Titleist steal technology from Bridgestone?) to Facebook (can it sustain its lead against new social networks?). They also look at a dozen mainstream companies in a wide range of industries, such as Toyota, Procter Gamble, and IBM.
Păreri
Intrebari&Raspunsuri

Prețurile și informațiile de pe paginile noastre sunt furnizate de magazinele partenere și au caracter informativ, unele erori pot apărea. Imaginile produselor au caracter informativ, uneori pot include niște accesorii care nu sunt mereu incluse în pachetul de baza. Informațiile aferente produsului (imagine, descriere, preț) se pot schimba fără notificare prealabilă. Compari.ro nu își asumă responsabilitate pentru eventualele greșeli.