In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution. In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. Dive in and learn how to: Create a comprehensive direct mail marketing strategyDesign marketing materials that connect with your target customersCraft letters, brochures, and postcards that stand outSeamlessly integrate direct mail with your digital marketing strategyAvoid the most common snail mail mistakes that will get ignoredPlus, you'll receive Bly's very own templates, samples, and checklists to ensure your direct mail materials earn you the highest ROI possible.