START WITH YOURSELF is a new mindset for work and life. Born in East London to a single mother, no one would have expected Emma Grede to get to where she has today: one of the world's richest self-made women, a serial entrepreneur, cofounder and CEO of Good American and the founding partner of SKIMS, podcaster and mentor. But Emma believes in opening the door to show exactly how to achieve your goals. A revolutionary new framework, this book is an indispensable manual for getting out of your own way and fulfilling your potential. Through managing your emotions, realising what you really want, and dispensing with Old Thoughts and replacing them with New Thoughts, you can unlock the life you've always dreamed of. You need to take responsibility for your life. Whatever success looks like for you, this is a toolkit to get there on your own terms. If Emma can do it, why can't you?