Fashion never ceases to interest psychologists, aestheticians and sociologists. Roland Barthes, however, examined fashion from a new point of view. Using descriptions from magazines, he uncovered a system of meaning and subjected it for the first time to semantic analysis. "The Fashion System", published in France in 1967, is bold and imaginative. In his endeavour to confine his love, outrage and passion for fashion to a system, Barthes created a work of literature that is witty, humane, personal and enormously stimulating.