The book focuses on the retail investors perspectives towards Securities Market, considers distinct aspects of securities market investments, significant relationship between the level of risk and returns, factors influencing investments among retail individual investors, identifies the extent of awareness about investment in securities markets, the perception of the investors towards securities investment decisions, the attitude of retail investors towards fundamental analysis and technical analysis during securities investment and impact of investors generation on investment decisions. It reveals the magnitude of the securities investment based on the experience and observations. Investment strategies must be established before making investments in securities. Goal must be fixed and revised on a regular basis. Efforts must be taken to get updated about securities market operations on a regular basis. It is essential for the investor to diversify across various types of instruments. The investors have to evaluate the portfolio performance periodically and adjust the asset allocation from time to time in order to maximize returns and minimize risk.