Increasing your sales with marketing ideas that break through the clutter and get your customer's attention. Tom Peters says, "Jon Spoelstra knows his stuff. " Pat Williams, founder of Orlando Magic says, "I consider Jon the top marketer in the world. " The Wall Street Journal says, "Mr. Spoelstra is one of those guys who thinks 'out of the box'. " In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules #8213;tested and proven #8213;in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line #8213;without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks #8213;this book is for anyone who influences the course and attitude of your company.