In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and...
In Negotiating Rationally, Max Bazerman and Margaret Neale explain how to avoid the pitfalls of irrationality and gain the upper hand in negotiations. For example, managers tend to...
In this insightful classic, John Gardner unpacks what it means to be a leader, stressing the importance of dispersed leadership and a primary understanding of leadership as applied...
John P. Kotter shows with compelling evidence what leadership really means today, why it is rarely associated with larger-than-life charismatics, precisely how it is different from...
The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of...
The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance...
Your business can take a lesson from the American military's fighter pilots. At Mach 2, the instrument panel of an F-15 is screaming out information, the horizon is a blur, the wingman...
You start a conversation with someone you manage, a conversation about a project that could be going better. You want to improve their performance and think you know what they should...
Bruce Tulgan shows bosses how to get things done by solving corporate America's huge problem with simple, effective management. In this call-to-arms, consultant and speaker Bruce Tulgan...
In Winning, their 2005 international bestseller, Jack and Suzy Welch created a rare document, both a philosophical treatise on fundamental business practices and a gritty how-to manual,...
"The first important book of the 21st century. It may well revolutionize the relationship between business and the environment. "--Don Falk, Executive Director, Society for Ecological...
This insightful and brilliant analysis of ethics teaches readers valuable skills in evaluating tough choices and arriving at sound conclusions. "A thought-provoking guide to enlightened...
Conventional wisdom once told us big companies are unbeatable... and eat smaller competitors for breakfast. Not anymore. These days It's Not the Big that Eat the Small... It's the FAST...
The classic economic treatise that insipired Thomas Piketty's Capital in the Twenty-First CenturyThe publication of The Wealth of Nations in 1776 coincided with America's Declaration...
Written during the winter of 1857-8, the Grundrisse was considered by Marx to be the first scientific elaboration of communist theory. A collection of seven notebooks on capital and...
In development circles, there is now widespread consensus that social entrepreneurs represent a far better mechanism to respond to needs than we have ever had before--a decentralized...
Why do we make mistakes? Are there certain errors common to failure, whether in a complex enterprise or daily life? In this truly indispensable book, Dietrich Derner identifies what...
Discover the landmark book about the power of first impressions that has revolutionized the way we understand intuition and decision making, from #1 bestselling author Malcolm Gladwell...
In business in life, communication is the key tto success. And, as made clear in this book, learning to use the power of Personality Type is the key to communicating more effectively...
Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered...
In what has become a bible for the business world, the successful former CEO of Herman Miller, Inc. , explores how executives and managers can learn the leadership skills that build...
In his inspiring new book, You Don't Need a Title to Be a Leader, Mark Sanborn, the author of the national bestseller The Fred Factor, shows how each of us can be a leader in our daily...
In this eye-opening work of economic theory, Jane Jacobs argues that it is cities--not nations--that are the drivers of wealth. Challenging centuries of economic orthodoxy, in Cities...
John Kenneth Galbraith's classic investigation of private wealth and public poverty in postwar America. With customary clarity, eloquence, and humor, Harvard economist John Kenneth...
The lack of personal accountability is a problem that has resulted in an epidemic of blame, victim thinking, complaining, and procrastination. No organization--or individual--can successfully...
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