Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes...
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Trading in the Zone introduces a whole new mental dimension to getting an edge on the market. Use it to leverage the power of the "zone" for unprecedented profit. Mark Douglas uncovers...
de la 273,00 RON
2 oferte
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to...
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How To Double and Triple Your Sales in Any Market. Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise...
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From acclaimed economists George Akerlof and Robert Shiller, the case for why government is needed to restore confidence in the economy The global financial crisis has made it painfully...
Find success in finance, friendships, and spirituality with the advice of a well-known expert It's safe to say that nearly everyone is seeking a happier, more successful life. So then...
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The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors,...
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OVER 1 MILLION COPIES SOLD! Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations--personnel...
Behind the life you want to live lies the power you already have to create it. In Nine-Figure Mindset, Brandon Dawson unveils how to tap into the remarkable potential hidden inside...
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New breakthrough thinking in organizational learning, leadership, and change Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape...
de la 115,60 RON
2 oferte
William Greider's groundbreaking bestseller reveals how the mighty and mysterious Federal Reserve operates--and manipulates and the world's economy. This ground-breaking best-seller...
de la 113,20 RON
2 oferte
A comprehensive and concise history of capitalism from its origins to today In this authoritative and accessible book, one of the world's most renowned historians provides a concise...
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The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge,...
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