Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes...
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Trading in the Zone introduces a whole new mental dimension to getting an edge on the market. Use it to leverage the power of the "zone" for unprecedented profit. Mark Douglas uncovers...
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From acclaimed economists George Akerlof and Robert Shiller, the case for why government is needed to restore confidence in the economy The global financial crisis has made it painfully...
OVER 1 MILLION COPIES SOLD! Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations--personnel...
Find success in finance, friendships, and spirituality with the advice of a well-known expert It's safe to say that nearly everyone is seeking a happier, more successful life. So then...
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How To Double and Triple Your Sales in Any Market. Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise...
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A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to...
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So much of the world revolves around economics, so why do most texts make it so dull and difficult to learn? But learning economics doesn't have to be boring. In Economics 101, you'll...
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A better understanding of the psychological relationships at play within current working environments will enable leaders to achieve greater success for themselves and their organizations...
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"Once I picked it up I did not put it down until I finished... What Schwed has done is capture fully-in deceptively clean language-the lunacy at the heart of the investment business...
From Jocko Willink, the New York Times best selling author of Discipline Equals Freedom and Leadership Strategy and Tactics, an updated edition of the blockbuster bestselling leadership...
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A New York Times, Wall Street Journal, Publishers Weekly, and USA Today bestseller "Newport is making a bid to be the Marie Kondo of technology: someone with an actual plan for helping...
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How Stella Saved the Farm is a simple parable about making innovation happen, written by the authors of the New York Times bestselling Reverse Innovation: Create Far From Home, Win...
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Limba: engleză, Legare: Carte broșată, Număr pagini: 148, Editura: WB Publishing, ISBN-13: 9781956570205, Data emiterii: 2021...
The updated new edition of the comprehensive guide to reading and understanding financial reports Financial reports are used to provide a range of vital information, including an organization's...
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