A creative and authoritative book that shows how the world's most successful companies integrate the senses--touch, taste, smell, sight and sound--into their branding campaigns with...
Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate...
The political strategists who directed the Clinton campaign's War Room reveal the lessons and secrets from their hard-fought battles -- and how to use these highly effective strategies...
For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed "The One Minute Manager's "techniques, thus increasing their...
Based on the largest study of its kind ever undertaken, more than 80,000 managers in 400 companies reveal revolutionary insights about successful managerial behavior. The authors, both...
Business processes are the production lines of the new economy. When they fail us, our products and services fail our customers, and our business fails its owners. The more businesses...
Japanese Business Culture and Practices: A Guide to Twenty-first Century Japanese Business presents valuable insight on the proper ways to conduct business in Japan. It focuses on the...
Great Demo provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws...
Do you love to organize? Have you dreamed of running your own business? You can do both and earn a great salary too Get Rich Organizing will: Provide you with the knowledge and skills...
Combining fascinating research with revealing commentary from hundreds of women, this groundbreaking book explores the personal and societal reasons women seldom ask for what they need,...
A Better Way to Better Behavior Karen Pryor's clear and entertaining explanation of behavioral training methods made Don't Shoot the Dog a bestselling classic. Now this revised edition...
The right-brain way to conquering clutter, mastering time, and reaching one's goals: the first book to show creative people how to arrange their desks, their time, and their lives in...
Are you ready to master the secret of success? It's easier than you think Here's the surefire path to: goal setting and achievement; entrepreneurial thinking; effective leadership;...
An inside look at one of the world's most successful real estate companies RE/MAX was founded over 30 years ago in Denver, Colorado, based upon a revolutionary idea for a new system...
From the "guru to Wall Street's gurus" comes the fundamental techniques of value investing and their applications Bruce Greenwald is one of the leading authorities on value investing...
An inspiring business fable that champions leadership for the Everyman From bestselling author Chris Widener comes a compelling new story showing what you give and get when you lead...
Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media. " --Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for...
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a...
Boost your bottom line with your $25 Google AdWords credit -- see inside Google AdWords lets you create ads that appear beside search results specifically related to your business --...
Acclaimed lecturer, sought-after consultant, and prolific writer, Warren Bennis is one of the world's leading experts on leadership. As a top-level advisor to four U. S. Presidents...
Now updated! Your expert guide to building a profitable stock portfolio Want to make money in stocks without losing your shirt? This practical guide gives you proven strategies for...
An updated and revised new edition of the bestselling advertising guide Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising...
Create a culture that embraces change The fun and easy way to do more with less Competitive pressures force everyone to satisfy more demanding customers while using less of everything...
In Trump 101, Trump himself becomes your personal mentor and coach as he shares tips, tactics, and strategies, all designed to help you make the most of yourself, your career, and your...
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