Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those...
Those who discover malt whisky quickly learn that the malts made on the Isle of Islay are some of the wildest and most characterful in the malt-whisky spectrum. In PEAT SMOKE AND SPIRIT,...
In his defining work on emotional intelligence, bestselling author Daniel Goleman found that it is twice as important as other competencies in determining outstanding leadership. If...
Written in a fast-paced thriller style, 'The Goal' contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints developed...
The most important book yet from the author of the international bestseller The Shock Doctrine, a brilliant explanation of why the climate crisis challenges us to abandon the core "free...
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not...
As times change, so do norms of behavior in the office. 301 Smart Answers to Tough Business Etiquette Questions has the answers you need to survive daily life in the professional environment...
Learn the secrets of communication that win elections, promotions, and customers, from Roger Ailes, media consultant to Presidents Ronald Reagan and George H. W. Bush, and the founder...
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then...
A New York Times #1 BestsellerAn Amazon #1 BestsellerA Wall Street Journal #1 BestsellerA USA Today BestsellerA Sunday Times BestsellerA Guardian Best Book of the 21st CenturyWinner...
How (NOT) To Create A Winning Strategy is the third in a series of how-not-to guides for leaders and managers. It is a quick-read collection of twenty-four hilarious cautionary "strategies"...
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