Digital Strategies for Powerful Corporate Communications (2009)

Digital Strategies for Powerful Corporate Communications (2009)

Digital Strategies for Powerful Corporate Communications (2009)

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GenulAfacere, Economie, Economie, Limbi străine
LimbaEngleză

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lt;b gt;A corporate survival guide for theWeb 2.0 World lt;/b gt; lt;p gt;In a world where corporate reputations are made and broken on socialnetworking sites, and stray online rumors can send a stock plummeting, the speed of adaptation required is fiercer and more unrelenting than ever. lt;/p gt; lt;p gt; lt;i gt;Digital Strategies for Powerful Corporate Communications lt;/i gt; helps you deploythe full range of digital communications platforms available today andeffectively manage your relationship with stakeholders--on your terms. lt;/p gt; lt;p gt;" lt;i gt;Digital Strategies for Powerful Corporate Communications lt;/i gt; should berequired reading for corporate communicators and C-level executivesseeking to master their strategic grasp of this new world. " lt;br gt; lt;b gt;--Bill Margaritis, VP of Corporate Communication andInvestor Relations, FedEx lt;/b gt; lt;/p gt; lt;p gt;"Argenti and Barnes recognize the dialectic between control and credibility. Communicators need to inform the on-going conversationinstead of relying on messaging. " lt;br gt; lt;b gt;--Richard Edelman, president and CEO, Edelman lt;/b gt; lt;/p gt; lt;p gt;"This is the definitive handbook for digital communications executives. " lt;br gt; lt;b gt;--Scott Monty, Global Digital Communications, Ford Motor Company lt;/b gt; lt;/p gt; lt;p gt;"A sweeping overview of the rapidly changing landscape for corporatecommunications. It presents a compendium of case studies to make its casefor the best and smartest approaches for tackling social media. " lt;br gt; lt;b gt;--Laurel Touby, founder and senior vice president, mediabistro. com lt;/b gt; lt;/p gt;
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